Case Study: Doubled Visitors with Our Budget Digital Marketing Solution

Brief:
We got an inquiry from a destination wedding planner who wanted to increase her business. She had a very limited budget being a sole owner of the startup. We helped her with our budget digital marketing solution. Our expert digital marketing services increased her visitors by 2 times than before within 2 to 3 months. Also, our service increased lead generation ratio.

About Client Company
Our clients started her business in Denmark as a destination wedding planner who arranges small weddings. The client helps foreign couples get married in Denmark and get a legal marriage certificate.

Issues Faced
She was just stepping into a dominant industry as there are already big companies offering the same services and had great influence on the market. She had little to no digital presence. She was generating leads with traditional marketing and references. She wanted to increase brand awareness, web traffic and lead generation. However, she had very limited marketing budget: 100 USD/Month.

Our Work Approach
The client found us via Google and after visiting our website for 5 times she generated an inquiry. After discussing her requirements, to help her we followed the strategic approach which is briefed below:

• Researched her competitors and their credibility
• Researched her website and its digital trust score

We further analyzed her social media profiles. We come upon following conclusion:

• The website was developed with the best standards, but it wasn’t optimized according to the best SEO standards (See: Website Optimization for more details)
• The social media pages were not optimized.
• There were no content marketing or off page SEO activities performed for the website.
• The trust score of the website was negligible.

Our Digital Marketing Experts made a conclusion and shared possible approaches to her. She was afraid of investing heavily on digital marketing and also didn’t have much budget so we proposed her one of our most effective budget digital marketing service, namely, Regular Blogging and Blog marketing.

Key Services Offered:
To help our clients with our expertise, we provided her following services within her budget:

• Blog subject brainstorming
• Keyword research
• Blog Content Writing
• Blog posting schedule creation
• Blog posting on her WordPress website
• Blog On page optimization
  • Title
  • Meta Description
  • URL
  • Image
  • Hyperlink
  • Internal links
  • Outbound links
• Blog Marketing
  • Social Bookmarking
  • Ping
  • Social Media Marketing

Results Delivered:
With our regular blogging and marketing services, we could deliver the following results within 2-3 months for the client:

• Double traffic
• 95% increase in organic traffic
• 57% increase in Social traffic
• 5% increase in Trust Score (PA, DA, MozRank, etc.)
• Featured posts on prestigious sites
• Brand awareness
• Lead generation (more than 100%)

Client’s Note (Testimonial):
I was hesitant to ask for their services because of my low budget. I am glad that I contacted them as they have something for everyone, especially, for startups like me who have limited budget. The blogging strategy and marketing helped me a lot. I have started receiving inquiries from the very first month of their services. I recommend talking to them once about your project as the team is very helpful.

Our Director’s Note:
We like to help small businesses and startups. We understand their constraints and limitations, so we build a digital marketing strategy accordingly. This client could grow with regular blogging service and we are happy to see one more satisfied customer in our clientele.