Top 4 Responsibilities to Follow by Digital Marketing Companies during Pandemic

COVID 19 is pandemic. All enterprises are dealing with multiple issues because of the lethal effects of Coronavirus. Digital marketing agencies have always contributed to the success of many SMBs and enterprises and in this situation of the pandemic, each digital marketing and SEO company can contribute in one way or another. Here are some tips you can follow in this situation to help yourself, your clients, and others being a responsible digital marketing company or an expert.

1. Do not be opportunist; at least this time

Digital marketing experts are known for being opportunists. Grabbing top trends, weaving different digital marketing campaigns around the top trends to get more eyeballs and possibly sales is an art, which each digital marketing expert knows. However, this is not the time to do so! Behave responsibly.

Coronavirus is a deadly virus that has nothing to do with certain IT solutions and services. It is also not related to house cleaning or interior of the same. I have seen many people have started SEO marketing with content crafted with keywords related to COVID 19 to sell their services.

First of all, this is misleading and would reap no real benefit to you or your clients. People are acquainted with different sources of information, and Google has set a lot of new things to keep people aware of what is right and what is not. Thus, there would be hardly anyone who would buy an IT software or best SEO services or interior designing, just because Coronavirus is out there.

In a nutshell, grabbing attention by adding COVID 19 related keywords will anyways not going to bring any sales or branding benefits to irrelevant products and services. Thus, better not get into that sort of marketing. Also, sharing wrong information or tricking people is definitely not a good business strategy so better avoiding that by following the best digital marketing practices.

2. Do not use COVID 19 related keywords in SEM

As I mentioned in the earlier point, digital marketers often believe in grabbing opportunities and it does apply to all segments of digital marketing. One of the most popular and massive digital marketing channels is PPC marketing, also known as SEM (Search Engine Marketing). Some PPC advertisers have started using Coronavirus related adverts to bring that traffic on their website. However, there are multiple reasons for not doing so:

• That traffic will not be related to your business so you will not make sales until and unless you are selling sanitizer, masks, or similar products. So better not do that.
• Google has implemented algorithms to block ad capitalization on the COVID 19 and related campaigns so anyways you will not appear in search.

3. Use your digital marketing skills in the goodwill of people

Digital marketing is a powerful tool and being a digital marketing expert is indeed a boon if you use your expertise wisely. This is the time to use your expertise in online marketing to benefit others. As we all know, all anxiety and panic cases are created due to rumors spread via social media and unverified articles. You can run a social media marketing campaign to generate awareness. You can do the following with your social media marketing expertise:

• Share information in the goodwill of people such as how to stay protected from Coronavirus.
• Always verify the information before sharing it. Use only authenticated sources of information such as WHO (World Health Organization), government sites, etc.
• Do not share a number of death counts in different countries as it will create panic in the audiences.

You can also use content marketing to share positive information curated from reliable sources.

In a nutshell, generate awareness and try to avoid the news, which can create panic.

4. Educate your clients

This is very much important being a responsible digital marketer. Use your skills to benefit others. There are many industries that are facing a downfall because of the Corona effect. For example, the Indian stock market hit the lower circuit as soon as the market opened. There are many such industries that are facing losses. In such a situation, the pressure on the hired full service digital marketing company and/or digital marketing manager increases to bring more prospects. This often leads marketers to apply tactics like diverting traffic searching for COVID 19 to their site with tricky ways. However, the best approach would be educating customers. You must educate your customers about the facts related to:

• Effect of COVID 19 on his industry.
• Precautions for staff and business to get the required protection from Coronavirus.
• Consequences of using Coronavirus and related keywords in your digital marketing campaigns.

End Notes

Digital marketing is not just a job. It is a responsibility. You must take this responsibility wisely by acting ethically in this situation of a pandemic. You need to help people understanding the situation and help others with the right information instead of tricking people to increase visitors or sales.