Which Social Network Is The Best for Your Business?

Social Networking sites are one of the most used channels for expert digital marketing. However, each channel has a specific audience. One of the social channels would yield more benefits from your social media marketing campaigns than others. Keeping business active on each social media platform would be a great move, but there must be one target social media platform which you use the most.

Before getting into the details of different social networking sites and which is the best for your business. Let’s see top 7 benefits of social media marketing:

1. Increase Brand Visibility
2. Increase Brand Popularity
3. Engage with people who love your brand or would love brands like yours
4. Increase Lead Generation
5. Maintain positive and strong customer relationship
6. Address concerns of people who seek for answers on social channels
7. Increase overall Digital Brand Value and Trust Score

Now, let’s see which social networking website is the best for your business. There are many social networking websites all across the globe. Six are popularly known and majorly used, which are listed below:

1. Facebook
2. Twitter
3. LinkedIn
4. Instagram
5. Snapchat
6. Google+

We will explore details of each of this in regard to social media marketing for business so you can channelize your SMM campaigns and investment in the most effective way.

1. Facebook
It is the most widely used social networking website, which has a population more than a country. More than 80% accounts are actively used by its users. Facebook Marketing is great for people want to target direct customers or in the retail sector. In a nutshell, Facebook Marketing is great for B2C Businesses such as,

• eCommerce
• Grocery
• Plumbing service providers
• Cleaning, repairing and other utility service providers
• Jewelers
• Social Media Marketing companies
• Healthcare

Also, it is the great platform to generate awareness about a cause or promote an NGO to get donation.

2. Twitter
It was the most used platform, but lost its charm with the increasing popularity of Facebook and other social networking sites. Still, it has its own audience and fans. People who are performing self branding can get a lot of benefits from Twitter Marketing. Below mentioned business / self-brands can leverage a lot of benefits from social media marketing on Twitter:

• Celebrity (Actor / Singer / Dancer / etc.)
• Politicians
• Social Workers
• Influencers in specific industry
• Artists (Painters / Musicians / etc.)

3. LinkedIn
It is the most popular social networking site for businesses. It has the professionals, influencers and business tycoons of all industries across the globe. The people in the B2B business can take many amazing benefits with LinkedIn Marketing. Some of the industries which must be active in social media marketing on LinkedIn are listed below:

• Software Development Companies
• Web Development Companies
• Mobile Application Development Companies
• Professional Design Service Providers
• SAAS (Software As A Service Providers)
• Full Service Digital Marketing Agencies

4. Instagram
Instagram is gaining popularity among people, especially, teenagers, Millennials and Generation X. It is a great platform for following industries to attract more business with Instagram Marketing:

• Hotel
• Restaurant
• Travel and Tourism
• Salon and Spa
• Beauty Treatment Providers
• Celebrities of Glamour World (Actors / Models / etc.)

5. Snapchat
It is gaining popularity among teenagers. It is more personalized and creative than any other social media platform. To utilize this social networking website, you need to learn some art tactics. Any business targeting teenagers can get benefited by capturing this network with SMM campaigns. Key businesses that can take maximum benefit from this platform are as below:

• Education institutes
• Amusement Parks
• Food Products

6. Google+
It is not in use by many people, but it is still widely used by people related to digital marketing and technology industry. Furthermore, Google Business Listing helps with directions and many other SEO benefits. Thus, you can’t ignore this social channel while planning your social media marketing campaigns.

Some counties have its own popular social media platform(s) other than these universal platforms. In this case, this platform needs to be considered by keeping the target audience and business nature in mind.

End Note:
There are many social networking websites, but 6 are major social media sites. A business can use one or more social media site to market its business. In fact, the best approach is to keep your business active on each major social media site. If you have limited budget to invest in SMM service, then you may choose one channel that has your targeted audience. Please be advised, some businesses can get benefited from more than one channel such as a digital marketing company fits in almost all social media sites to generate business benefits. In such case, an SMM specialist can give guidance to choose the best social media marketing platform based on different factors.

Looking for answers of your unanswered question related to social media marketing? Contact Us, now.

About Author: Ash Vyas

Ash Vyas has 10+ years of practical experience in digital marketing and international business development. She has written 100s of articles on various topics to live her passion of helping people with her knowledge and expertise. In addition to directing Digital Marketers India, Ash also delivers keynote sessions and holds key positions in some international companies as a consultant, director of operations and mentor.

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