SEO has been a dynamic industry. Technological inventions and changes in search ranking algorithms bring revolutionary transformations in the lives of SEO experts and companies. The recent tidal wave that has forced many best SEO companies to change their working models and SEO strategy is Voice Search.
Everyone is aware of voice assistants that help in day to day activities. To make it easier to understand I am naming the top 4 most popular voice assistants:
- Alexa
- Cortana
- Siri and
- Google Assistant
The voice assistants are available as an inbuilt app within a smartphone or as an exclusive device. From playing your favorite song to calling your partner; from switching off the lights to finding the map to your destination everything can be done by your voice assistant.
Voice assistants are used by 44% of adults and 55% of teens. Its usage is increasing rapidly. Let me show some statistics related to it.
The increasing use of voice assistants has forced the best SEO companies to devise their SEO strategy to match the pace with consumer behavior. Thus, it becomes necessary for each business to make use of rightly defined voice search SEO.
Now, there come many questions such as,
- What is voice search?
- What is voice search SEO?
- Why is it necessary to define SEO strategy for voice search?
- How to optimize SEO strategy to rank in voice search?
- Which businesses will get more benefits by adopting voice search SEO?
If you are puzzled about these questions, do not fret. In this article, I will answer all of these questions so you can devise and execute your SEO strategy like an SEO specialist. Let me answer all these and some more relevant questions one by one.
What is voice search?
Whenever someone searches for something using its voice assistant, it is called voice search.
The user can use any voice assistant to make a search. The search query can be asked to take action or to show some information.
What is voice search SEO?
Voice search SEO is an SEO strategy defined and executed to rank on the top to get used by the voice assistant to answer the voice search query of the users.
It means when a user asks any question to its voice assistant, the voice assistant will find the most relevant answer from the web and reads the result to the user.
Why is it necessary to define SEO strategy for voice search?
There are many reasons to focus on voice search SEO. In fact, the best SEO companies have already started focusing on it.
If you are still wondering, “Whether I should invest to rank in voice search or not? The answer is you must. Why? Read on:
- By 2020, more than 50% of search queries will come from voice assistants. It means more than 50% of users will be catered by the voice search. It is too big to ignore!
- Users that use the mobile search and voice search are more likely to convert as those queries are action-oriented, unlike web search in which the queries are mixed and some of them are looking for information only. It means business and revenues can be increased significantly.
- The number of voice search users is increasing exponentially. It means there is an increased number of users that is moving to voice search.
In simpler words, more and more users are shifting towards voice search, plus, they are more likely to generate sales. Thus, it is vital for any business to define and execute SEO strategy to rank higher on the search results of voice search.
Which businesses can gain maximum benefits by adopting voice search SEO?
As users are moving towards voice search, all businesses can get benefited by ranking for voice search. If you need the specific information, then as per the current types of search queries, below mentioned businesses can gain more benefits by adopting voice search SEO:
- Local service providers such as plumbers, electricians, cleaning and gardening service providers, etc.
- On-demand service providers such as cab services, grocery shopping store, etc.
- Local entertainment such as a movie or show ticket sellers, restaurants, etc.
How voice search results are ranked and used?
There are multiple ways used by the voice assistant to show the search results. I am listing out the top 4 factors considered by the voice search raking engines:
- The webpages that match the intent of the voice search queries
- The webpages that have informative and concise content
- The webpages that are authoritative and holds the “Rank Zero” aka “Featured Rank” on the Google search results
- If the search query is looking for local service, then voice assistant will show the results that are closed from the location of the searcher, plus, the providers that have better reviews and ratings.
How to optimize SEO strategy to rank on the top in voice search results?
As you have realized the worth of investing in voice search SEO, also known as, voice SEO, you must want to know about the optimization and SEO strategy for the same. The best SEO companies like Digital Marketers India, have already ranked some of its customers at the top in the voice search results. Here are the top tips shared by SEO experts to bring better ranks, in fact, the top position in the search results of voice search:
- Optimize Google business listing. Fill in all the fields with accurate information, specifically, the name of the company/organization, working hours and days, services/products.
- Target long-tail keywords that match the voice search queries.
- Optimize content naturally that can match the voice search queries.
- Optimize website to rank on mobile. It means to follow the best practices and ranking guidelines for the mobile-first index of Google.
These are the top tips you should keep in mind while trying to gain benefits from voice search SEO. Alternatively, hire an SEO expert or the best SEO company that has expertise in voice search SEO.
We provide the best SEO services to rank for web search, mobile search as well as voice search. Contact us to discuss more in detail.
About Author: Ashvini Vyas
Ashvini (Ash) Vyas has 12+ years of practical experience in digital marketing and international business development. She has written 100s of articles on various topics to live her passion of helping people with her knowledge and expertise. In addition to directing Digital Marketers India, Ash also delivers keynote sessions and holds key positions in some international companies as a consultant, director of operations and mentor.
