How to Redefine Digital Marketing Strategy during COVID 19?

Businesses that do not sell anything related to COVID 19 such as life essentials, medical equipment, etc. are facing a downfall in revenues. Here are some tips to convert the losses into opportunities for this type of business.

COVID 19 is in the world since December 19 and still, there are no clear signs of getting rid of it. The governments all across the world are making strategies of making things as normal as possible, but still, there are many scenarios to be worked upon. I am leaving this part of making moves on the health and wealth of people on the government and other experts and I am not one of them, but I can definitely give some useful and practical tips on the business front.

Being a digital marketing expert for 12+ years and by running a full service digital marketing agency, I have benefited many customers to gain benefits from digital marketing. Today, I will share some useful tips for those businesses whose revenues have stopped or hampered because of the COVID 19 pandemic. Regardless of your industry, these tips will be helpful to you.

1. Stay Connected with Existing Customers

Retaining an existing customer is four times less expensive than converting a new customer. Thus, invest efforts in staying connected with existing customers and nurturing relationships with them. You can use social media marketing to engage them on major social media sites; you can run email marketing campaigns to keep the connection alive; you can use content marketing to educate them. There are many ways to stay connected and engaged with customers which you can follow.

2. Use Time for Modernization and Digitization

It has been a norm that once a website is developed and marketing material is produced, they have been used forever or as long as possible. Thus, more than 80% of sites and marketing material around the world are more than 4 years old. One of the common reasons to keep them the same is a shortage of time to revamp them. There are many things changed in the past few years. Having an attractive website and modern marketing material can help you grow your business even better. Invest this time in website development, website optimization, and marketing material development to modernize your existing stuff to be future-ready.

On the other hand, there are many businesses that do not have a website or any digital marketing material. As you must be experiencing, people are moving towards 100% digitization and this will be the norm. If you do not have a website for your business, this is the right time and opportunity for investing in that.

3. Do not Stop Digital Marketing

The first and foremost tip, which I have been insisting and repeating, is: Do not stop your digital marketing activities. Even if your revenues might not be giving you expected ROI, still do not cut the budget on expert digital marketing services. Please remember, this is a phase that will pass and you will again get into a competitive market. Your competitors will not stop digital marketing and Google will not stop showing results or indexing new pages and giving higher rankings to those pages and their keywords. Thus, it is advisable to not stop digital marketing.

Read more details on Why You Must Not Stop Your Digital Marketing Campaigns?

On the other hand, if you are not yet investing in digital marketing, this is the right time to contact a full service digital marketing agency or a local SEO company to start digital marketing for your business.

4.  Shift Focus from Lead Generation to Branding

A majority of digital marketing campaigns is concentrated on generating leads, so sales can be increased. However, the current phase may not generate sales as per the expectations. People are panicking and putting new business decisions on hold. However, they are researching the options by surfing online. They are also making notes to move ahead as soon as things get normal or new normal is introduced. In such a situation, SEO marketing, social media marketing, paid ads, content marketing, everything must shift focus on brand awareness and brand building. This will help you make your brand a global brand, plus, it will help you encash the opportunity as people get into the sales and purchase mode again.

If you are looking for any help to go digital with business transformation or need to know more about how digital marketing can help your business, contact us.