Brief:
The business was spending $10,000+ per month on PPC marketing campaigns. The client has been using Google Adwords for more than 12 years to market his business. The Google Paid Ads are the only source of business generation for him and he was doing great. However, for past 4-5 years he was not facing an increase in his business. He increased his PPC budget still he was not finding any growth in the business. He was facing a steady decline in lead generation. He contacted us with this problem.

About Client Company
The company is one of the biggest web development companies in the USA. It has 10 micro websites to showcase its business and a main business website. The company has 15 branch offices in different countries to provide round the clock services. The company provides web development services in all different technologies.

Issue Faced
The business lead generation was steady and there wasn’t any increase in it. Because of this issue the company was stuck at a point and not moving forward.

Our Work Approach
Once the client contacted us, we followed a step-wise approach to find the root of the issue to provide the best solution.

• We first analyzed his PPC campaigns for its performance.

The campaigns were well optimized and performing at its best.

We further analyzed his website and social media profiles. We come upon following conclusion:

• The website was responsive and fast to load.
• The website wasn’t optimized according to the best SEO standards (See: Website Optimization for more details).
• The social media pages were not active.
• There were no content marketing or off page SEO activities performed for the website.
• The website wasn’t getting enough referral and organic traffic.
• The trust score of the website was negligible being 12+ years old website.

Our Digital Marketing Experts made a conclusion and shared cause of declining business to the client which is as below:

• PPC Marketing is great to get quick lead generation, but website’s health is measured by its trust score. As there is no SEO or content marketing activities performed for the website, you don’t have the required authority/trust score for the website.
• The website is not ranking in organic results. There are many people who prefer not to click on paid ads and only explore organic results. According to stats, more than 60% people do so. You have been losing those leads for years.
• The website is not performing any kind of Social Media Marketing. The audience looks for Brands and recommendations for companies on social channels. As the business is not socially active you are losing those clients as well.
• The business is using a single channel for lead generation, which is PPC Marketing. The PPC ads have a limited audience reach. The business is not witnessing expected growth because it is not targeting other digital marketing channels for business growth.

Key Services Offered:
To define a better lead generation process, we offered following services to clients:

• Consultancy for PPC Advertising: We give them suggestions about budget allocations on different Google Ad campaigns such as search ads, display ads, etc.
• SEO and Content Marketing Services
• SEO Content Writing Services
• Social Media Marketing for LinkedIn, Facebook and Twitter

Results Delivered:
With our full service digital marketing, we could deliver the following results to the client:

• Increasing leads from paid campaigns by diversifying the budget in more than one paid advertising channels
• 135% increase in organic traffic with SEO and content marketing service
• 85% increase in social traffic with our social media marketing service
• 20% increase in Trust Score (PA, DA, MozRank, etc.)
• 361% increase in backlinks

Client’s Note (Testimonial):
We had used a consultancy service from many experts, but couldn’t find exact issue. We started using cold calling and bulk email marketing, but no results. Luckily, I came across this digital marketing company and they hit the bull’s eye. We started getting more leads and even better brand position. I love to see various magazines and newswires are publishing about our great work. Our clients call us to congratulate for achievements and showing happiness working with us. All thanks to Ash and her team. I recommend taking her advice and service.

Our Director’s Note:
To achieve great success with digital marketing, you need to diversify your marketing budget in more than one channel. Steady increase in trust score, backlinks, organic rankings are as important as the quick lead generation with PPC Marketing. If you are not getting the required results from your digital marketing service provider or activities, get in touch. We will find the issue and resolve it to get the best results.