A million dollar question you must ask yourself and see for the answer if you are using the SEO services from a company or your own in-house team. In this article, I will share the top things to look for based on my more than a decade long experience to assure you are actually getting the best SEO services and not just claims.
Critically listen to the statements of your SEO experts
The first thing which will give a clear hint whether your digital marketing project is in the right hands or not is reviewing the commitments your team or SEO agency is making. A few facts to keep in mind, according to best SEO practices are listed below:
- Nobody knows the actual ranking algorithm of Google so anyone claiming to know it is fake.
- Nobody can guarantee top rankings; yes, they can give assurance, but the guarantee is something not possible and this is declared by Google itself.
- Your SEO Experts can’t get results overnight or within a week because SEO is an organic process and it takes time in giving significant results. Generally, it takes two to ten months to get expected results based on various factors.
- Nobody can guarantee X leads. Yes, if you are dealing with an SEO Specialist, she will give an assurance along with a tentative time to achieve the leads you are expecting, but the person won’t guarantee it as it is impossible.
If you are listening to super high claims, you are getting fooled by an SEO agency or manager who is seeking short term monetary benefits.
How do they react to an unrealistic target?
Getting 100 leads from 0-5 inquiries for a product which is new or increase leads by 4x times within a month with just SEO campaigns is near to impossible. This is just an example, you can give some unrealistic, in simple words, a big target to achieve in the shortest time to your SEO company or in-house team and see their reactions. If you are dealing with the best SEO company or experts, they will educate you with the facts and possibilities. Also, to achieve a bigger target in a short time, you will need Paid advertising and some other expert digital marketing services which will be recommended by your SEO team. A fake SEO will say simply say, yes, we will do it or it is not possible without increasing our fee. This is an alert to understand you need to look for an experienced SEO consultant or another trustworthy SEO Company.
How do they answer your queries?
Ask as many queries as you have to your digital marketing team. An actual SEO expert will explain everything to you in a language you can understand. On the contrary, an imposter who would say it is a technical thing, you can’t understand. The SEO experts would also provide the required references if needed. Another important point is, even if the person next to you is an SEO Specialist, but if he can’t explain his own expertise in a simpler language, how would he market your products to end-users?
These are the top 3 things you must look critically in your SEO team to assure you are actually getting the best and reliable SEO services. Wrong SEO can bring penalties; save yourself from those. You can also hire an SEO Consultant to look at the technical aspects to assure your SEO team or company is actually providing reliable SEO services and what can be improvised to get better results.
Hope this article provided valuable information. We offer SEO consultancy and one time and monthly SEO services. Get in touch to discuss your queries and requirements.
About Author: Ash Vyas
Ash Vyas has 10+ years of practical experience in digital marketing & international business development. She has written 100s of articles on various topics to live her passion for helping people with her knowledge & expertise. In addition to directing Digital Marketers India, Ash also delivers keynote sessions and holds key positions in some international companies as a consultant, director of operations and mentor.
