In any digital marketing campaign, keywords are very important. SEO experts often run behind the targeted keywords that rank. Sometimes, keywords rank on the top yet it does not yield the expected results, and sometimes, even after putting so many efforts, keywords just not reach the top position. If you are facing these challenges, do not worry. I will share a stepwise guide to choose the right keywords for your SEO campaigns, which not only will rank on the top position, but will also yield the expected SEO results such as

• Increased visitors’ traffic
• Boosted lead generation
• Increased sales
• And more

This keyword research guide is used by the best SEO companies to finalize the keywords and it will definitely help you ahead. Please note that, this guide is for those websites that are already ranking on certain keywords or running the SEO campaigns to bring the top rankings and SEO benefits. It means the sites will have already done some groundwork in the SEO landscape. We will dig deeper and find the right SEO keywords with the keyword research techniques used by the SEO specialists.

This keyword research technique has a proven record of bringing the best results. So here we go.

Guide on Keyword Research to Find the Right Keywords

The most important and crucial step in any SEO campaign is finalizing keywords. Then, everything revolves around the keywords.

Yes, gone are the days when all your SEO contents need to have a predefined keyword density. Usage of keywords with the invention of voice search, long search queries, etc. has revolutionized, but keywords are not outdated. Still, Google and other search engines use the keywords to find, index, and show the webpages in the search results.

It is necessary to be careful with keyword research. Here are the top tools that you can use for keyword research:

• Google Keyword Planner
• Google Search Console
• Ahref
• SemRush
• KWFinder

You can use these tools for keyword research.

As you are already fighting to secure the top keyword positions by running SEO campaigns, you must be ranking for some of the keywords already. Here are the steps to keep in mind to choose the keywords that fast pace the success:

• Find the keywords on which you are already ranking.
• Review the following factors for those keywords
  • Keyword Search Volume: How many monthly searches are made for that keyword?
  • Keyword Traffic: How much traffic are you getting already for that keyword?
  • Keyword Position: What is the existing position for this keyword?
  • Keyword Difficulty: How difficult is it to rank for a specific keyword? The keyword difficulty can be from 0 to 100. As higher the number is as difficult it is to rank on the top for that keyword.

Once you get the above-mentioned information, you can further refine the list of keywords based on the following factors:

• Keywords that are already ranking on the top 30 ranks. Moving a keyword to the top 10 rankings, which ranks at the position beyond 50 is difficult. The keywords for which you are already in the top 30 positions, a little boost of strategic SEO plan can help you move to the top 10 rankings.
• Keywords that are ranking in the top 30 positions and have higher search volume. Keywords that are ranking on the first rank, but has no search volume or just 10 searches per month would not give the expected traffic or lead generation. Thus, ranking even on the first rank is not worth the low volume keywords. Thus, it is necessary to look for keywords that are already ranking and have a higher search volume.
• Keywords that are giving high traffic to the website. If there is a keyword which is in the top 30 positions, has high search volume, and already giving you some traffic, then boosting its rank can bring even more traffic and help you leverage more SEO benefits. Thus, working on those keywords is fruitful.
• Search intent of keywords matches with your offering. Google now shows the webpages that match the search intent of the search query. For your reference, search intent means the intention of the search. What kind of answer searcher is expecting with the search is called search intent. If you are running the best SEO company which offers SEO services, then you need to go for the keywords that are intended to buy SEO services. Let’s understand this with an example if your webpage of SEO services ranks for the keyword “SEO tools” because you use them and the keywords fit into the above-mentioned four criteria still you should not put efforts on pushing that keyword on the top rank. The reason is you will never convert the visitors to the paying customer for that keyword if you are not selling SEO tools.

At the end of this process, you will have a few yet prominent keywords to target. Those keywords will not only bring high visitors’ traffic to your website, but will also boost the KPIs such as increased lead generation, boosted sales, etc.

If you are using SEO services or running SEO campaigns, but not yet receiving the expected results, it is quite possible that there is something wrong with the keywords you are targeting. We can help you in identifying the problem area and solution. Contact us to get answers to your concerns.