35 Most Important SEO Statistics and Tips to Define a Winning SEO Strategy in 2020

Learn about the top 35 SEO statistics and tips to gain a competitive advantage. You can jump to the last section of the best SEO tips if you are not an avid reader.

Search Engine Optimization (SEO) is not so straightforward these days. Every now and then, there is something new that is changing the game of SEO. To define a winning SEO strategy, you need to know the latest trends. There are many sources that help you define the trends and one of them is statistics. Today, in this article, I will share the top 35 statistics that will help you win the SEO game against your competitors. We, being one of the best SEO agencies, understand it is difficult to collect reliable data. Thus, from various reliable sources, I have come up with the top 25 statistics along with the SEO tips related to it so you can gain double benefits.

1. SEO industry is all set to reach revenue of 80 billion US dollars in 2020. It means in 2020, businesses will invest 80 billion US dollars. Who told you SEO is dying? SEO is growing.
2. In 2019, Google received 2.3 trillion searches. See, the opportunities are abundant.
3. 21% of users access multiple search results. Don’t worry, if you are not on the first rank. Users are going to access your results as well.
4. Shopping sites receive 10x times more traffic from search engines compared to social media platforms. A majority of people think social media marketing is better than SEO marketing. However, the fact is here to help you make a winning digital marketing strategy. SEO is more powerful than social media marketing.
5. 236.5 million people used search engines in 2019 only in the USA. This number will reach 239.10 million in 2020. These numbers are only from the USA. Can you imagine how big the worldwide market is?
6. Google holds 75% market share, followed by Bing 9.97%, Baidu 9.34%, and Yahoo 2.27%. Google has to be your first focus for sure.
7. 91% of all pages never get any organic traffic because of minimum to zero backlinks. It is necessary to invest in marketing and it is mandatory to invest in all types of marketing. There is a lot of business waiting for you. You must not miss the same.
8. More than 5.5 billion searches are executed on Google. There are millions of users that can be converted into potential customers.
9. Every second Google executes 63,000 search queries. It means there are enough business opportunities if you rank high organically on search engines.
10. Half of the search queries on Google are made of at least 4 words. It means long-tail keywords can be targeted to capture these searchers.
11. 75% of users do not access results beyond the second page. It makes it clear, you have to be in the top 10 positions.
12. 20% of Google queries are unique. Yes, people are searching in their own language. Thus, it is necessary to think out of the box and target those search queries. Competition is less and perks are high there.
13. 125% of the increase is registered in the past 2 years for the queries with “Best” and “Right Now” words.
14. 221 million mobile searches will happen in 2020 that also only in the USA. If you are not giving emphasis to mobile-first, you must.
15. More than 60% of Google queries get executed via mobile devices. Yes, mobile search is important.
16. 51% of consumers consider mobile-optimized sites more trusted. Make sure you optimize your website for mobile users.
17. 69% of mobile users prefer to buy from companies whose websites answer their queries easily. It means keep content easy to understand for users.
18. 57% of consumers admit they will never recommend a website that is not mobile-friendly. Make sure to have a responsive website.
19. If the website load time on mobile devices is more than 5 seconds, it can impact conversion rate up to 20%. You have to reduce load time for mobile and web, both.
20. 37% of users use voice search. Voice search is going to be a big thing in the nearer future. You have to optimize your content and SEO strategy to rank in voice search results.
21. 50% of “near me” searches on the mobile phone resulted in store visits. It means you must list your business on Google maps.
22. People, 18-34 years old, find a business trustworthy if it has more positive reviews. Positive reviews are also considered as one of the ranking factors in Google. Thus, make sure to maintain overall positive reviews for your business.
23. Pages secured the top position on Google have on an average of 2416 words.
24. Pages showing up on the top position for voice search results have on average 2312 words.
25. Optimized content and backlinks are still major contributors to rank higher.
26. 3x times more leads can be received with content marketing compared to the paid advertising.
27. 57% of SEO experts experienced on page content optimization is one of the most effective SEO strategies.
28. Blogging is considered as the top content marketing strategy by SEO experts. Make sure to keep regular blogging in your marketing strategy.
29. 94% more views are received by the blog articles with relevant images. Make sure to add graphics in your blogs.
30. Webmasters can increase by 2000% more traffic with regular blogging. Yes, you can derive more visitors to your website with strategic blogging.
31. Old post revamped and republished with new content can give more than 100% traffic boost. You can reuse your old articles.
32. 97% more backlinks are received by the companies that blog regularly. Yes, you can increase backlinks for your website with blogging.
33. Link building has become one of the most challenging activities in 2019 and it will continue to be a challenging part of SEO in upcoming years as well. Google and all other search engines have changed the rules and it has made link building one of the toughest operations in SEO marketing.
34. 36% of SEO specialists think the title tag is the most important SEO factor.
35. 62% of Millennials and Gen-Z searchers prefer visual content more than any other type of content. Thus, graphics and short videos have to be part of your business.

These are the top 35 SEO statistics to keep in mind in 2020 to define a winning strategy.

Concluding Notes:

If you want to conclude the whole post with the best SEO tips for 2020, here are the top tips. You need to keep in mind:

• Optimize your content and website
• Website has to be optimized for mobile users
• Regular blogging has to be a top content marketing strategy
• You cannot ignore backlinks at all
• You can target long-tail keywords as well as keywords with minimum to no search volume
• Use visual content more

These are the top tips to help you bypass your competitors and win the SEO game.

We can help you with our best SEO services. Contact us to discuss your business and the benefits of SEO marketing for your business in detail.