Marketing is not a one time process. You have to market yourself daily to grab the attention of your customers to stay alive in their subconscious so they can approach you when they need your services. One time optimization only makes you ready to get into the market and compete with the influencers and other competitors of your industry. To capture the attention of your customers, you have to appear in front of them on right time, at the right place so you can increase your lead generation, lead conversion and ROI. This you can achieve by practicing ongoing Digital Marketing Activities.