Having resources is not enough; the utilization of those resources in the best possible way is MUST! Sometimes, companies have an outstanding digital marketing team with experienced SEO professionals, Engaging SMO experts, Creative Writers, Astute PPC Experts, but still they are not able to get the expected results from their digital marketing efforts. It’s neither their mistake nor yours. Those Digital Marketing Experts just need the right direction to put their efforts in a fruitful way. It’s same as having a commander for a troop so they can ensure the Victory!