By: DMIn On: January 03, 2018 In: Content, Digital Marketing Comments: 0

2018 has started and this is the time to create the right strategy to lead the business towards desired success. Any business needs an excellent content strategy in place and an effective strategy can be built based on real data. We, Digital Marketers India, have collected more than 50 statistics and facts about content and content marketing from credible sources to give you a clear picture of content marketing within a single post. Use this information to create a winning content marketing strategy and lead your SEO, SMM and other digital marketing efforts towards success.

Leads and Business:

  1. Content marketing generated 3 times more leads than traditional marketing.
  2. Companies, which use content marketing, experienced 6 times higher conversion rate than those who don’t.
  3. 74% companies across the world mentioned their lead generation quality and quantity has increased with content marketing.
  4. 59% consumers remembered branded content.

B2B Buyers:

  1. 9 out of 10 B2B buyers mentioned their buying decision get influenced by online content.
  2. 67% B2B buyers look at digital content of a company before making a purchase.
  3. 57% B2B buyers made up their mind for making purchase, even before speaking to a sales person.
  4. 95% B2B buyers trust on content while researching company’s offering for the purchase decision.
  5. 80% buyers prefer to get company information from an article series than an advertisement.
  6. 91% B2B buyers shown more interest in consuming interactive and visual content.

Success:

  1. More than 50% digital marketing experts believe their content strategy is successful.
  2. 88% marketers believe interactive content help them bypass competition.
  3. 93% content marketers believe interactive content is more effective in educating a buyer.
  4. 92% digital marketing specialist mentioned content is viewed as a business asset by their organization.
  5. 23% CMOs believe they are producing the right information for the right audience, and delivering it at the right time and correct format.
  6. 72% marketing professionals believe the content marketing strategy success contributed majorly in overall success.
  7. B2B Content marketing contributed in the 87% sales lead quality increase; 84% sales; 82% higher conversion rate; 71% Lead generation quantity; 71% website traffic; 69% Brand lift; 67% ranking boost in search engines; 66% repeat business rate; 64% purchase intent; 62% subscriber growth.

Budget:

  1. 26% budget from the overall marketing budget is used in content marketing by marketers in 2017.
  2. 25-43% of the overall marketing budget is spent on content marketing by Brands.
  3. 37% digital marketing experts are willing to increase their content creation and marketing budget in 2018.
  4. 69% companies reported increasing video marketing budget.
  5. The most successful digital marketing experts in the B2B arena spend 39% marketing budget in content marketing.
  6. 51% B2B marketers will increase their spending in content marketing.

Content Usage:

  1. 76% B2B marketing experts use a regular blogging as part of their content strategy.
  2. 73% B2B marketing experts publish case studies regularly as part of their content strategy.
  3. 65% digital marketing experts used regular Blogging in routine content marketing, which makes it number 1 content marketing activity in the past year.
  4. 63% digital marketing experts used case studies as part of their routine content strategy, which makes it second most popular content marketing activity in the past year.
  5. 55% content marketers use Whitepapers as the most routinely used content marketing tactics and formats.
  6. 51% content marketers use news releases as the most routinely used content marketing tactics and formats.
  7. 48% content marketers use eNewsletter as the most routinely used content marketing tactics and formats.
  8. 47% content marketers use videos as the most routinely used content marketing tactics and formats.
  9. 45% content marketers use webinars/webcasts as the most routinely used content marketing tactics and formats.
  10. 39% content marketers use Infographics as the most routinely used content marketing tactics and formats.
  11. 45% digital marketing specialists say Blogging secures the topmost place in their content strategy.
  12. Email marketing is the most used content distribution strategy and 9 out of 10 content marketers use it.

Content Facts:

  1. Long Blog or articles registered 9 times more lead generation compared to short Blogs or articles.
  2. On an average, a well performing Blog contains 1142 words.
  3. Video content has 5 times more engagement rate than static content.
  4. Infographics received 3 times more likes and shares compared to other types of content.
  5. Interactive content generates 2 times more conversion than passive content.
  6. Content marketing is 62% less expensive than traditional marketing.
  7. 90% people prefer custom content.
  8. 89% people believe custom content help brands stand out among others.
  9. 14% customers are more likely to see additional content after coming across a Brand.
  10. 9 out of 10 people shown more trust on custom content in spite of traditional marketing and advertising.

Content Marketers:

  1. 93% digital marketing experts use content marketing for B2B business promotions.
  2. 53% content marketing specialists use interactive content.
  3. 72% marketing professionals have a well defined content strategy in place; 30% have documented and 42% marketing professionals have non-documented content strategy.
  4. 63% marketers create content strategy according to buyer persona; 38% by industry vertical; 30% by account or customers and 30% y targeted geography.
  5. 78% B2b buyers research case studies while making purchase decision; 77% research whitepapers; 76% research webinars; 67% research eBooks; 67% research third party reports to aid purchase decision.
  6. 59% content marketers aim for lead generation; 43% aim for product education and 40% aim for brand awareness.
  7. 65% digital marketers struggle to clearly define what content works effectively for their product.
  8. 60% B2B digital marketing professionals mentioned the most challenging part of digital marketing is creating engaging content.
  9. 64% B2B digital marketing professionals outsource content writing to professional writers or agencies.

Conclusion:

Content is becoming more and more important for any business. It is useful, not only to generate awareness about the product and increasing leads, but it is also actively influencing lead conversion. Thus, the CMOs and marketing specialists have started investing more in the content marketing. Another important fact to be considered is devising a successful content marketing strategy is challenging part in digital marketing and many marketers fail at it. Thus, it is important to hire a digital marketing expert, who understands which content can give better results and how to get more ROI from content marketing. The increasing demand of SEO friendly content is also increasing career opportunities for content writers and the content writing service provider who has expertise with SEO and content writing.

We are one of the leading digital marketing agencies which offer result oriented digital marketing and quality content writing services. Feel free to initiate discussion about your marketing or writing need other queries; we don’t charge for a friendly business communication so why hesitate? Talk now.

If you liked this content, please share it with your network to benefit other with this information. Don’t forget to leave your feedback in the comment section.

Sources:

LinkedIn Technology Marketing Community
Forbes
Time Inc
Gartner
Fast Company
Facebook IQ
Social Media Examiner
Curata
Orbit Media
eMarketer

About Author: Ash Vyas

Ash Vyas - Digital Marketing ExpertAsh Vyas has 10+ years of practical experience in digital marketing and international business development. She has written 100s of articles on various topics to live her passion of helping people with her knowledge and expertise. In addition to directing Digital Marketers India, Ash also delivers keynote sessions and holds key positions in some international companies as a consultant, director of operations and mentor.

Twitter | LinkedIn | YouTube | Instagram

About Author: Ash Vyas

Ash Vyas - Digital Marketing ExpertAsh Vyas has 10+ years of practical experience in digital marketing and international business development. She has written 100s of articles on various topics to live her passion of helping people with her knowledge and expertise. In addition to directing Digital Marketers India, Ash also delivers keynote sessions and holds key positions in some international companies as a consultant, director of operations and mentor.

Twitter | LinkedIn | YouTube | Instagram

Share

Leave reply:

Your email address will not be published. Required fields are marked *